Looking to find out more about getting the most from your WordPress business, there are some great speakers here to choose from. Some are technical however there are a few with Marketing info on how to make money from your existing site. It's sure to be great. To see 24 hours of live broadcasting about WordPress you need to join WordSesh 2013 … [Read more...]
The general daily stuff that goes on at Navitas - or maybe just some passing thoughts!
It's that time again, we are re-launching our SEO offer. Would you like a clear guide as to how your website is performing? Do you need a clear vision to motivate you to achieve website goals? Ready to take your website to the next level... Try our Diagnostic SEO Report and 2 hours follow up work: Normally £120.00 NOW Only £80 WordPress users or agreed websites only... What you get: Full SEO website diagnostic report with analysis of website and comprehensive … [Read more...]
Do you know why you complete the description in your SEO settings? This is a really important tag, it has two very big pulls. It needs to tell Google what the page is about to enable Google to present relevant content to the searcher. When the searcher gets the SERPS (Search Engine Results Page) to select from, a well written description is the factor that decides if a searcher should click on you or the site above or below you. Once upon a time we used to select the results … [Read more...]
I was having a chat with my graphic designer Sue Aperghis yesterday about a client who may or may not have needed a rebrand. We were discussing how sometimes clients don't realise the difference between a low cost re-brand and a full project re-brand. These will remain subjects for another day however what we did end up discussing wasn't the usual benefits of a re-brand. The typical reasons for deciding it's time for a change: You looked left behind by your competition - they seem to … [Read more...]
Today sees the release of new features in the new WordPress version 3.4 named "Green". Have a look below for my favorite. Embedded Tweets! How to Embed Tweets in your WordPress Posts and Pages Find the Tweet you want to share Click on the tweet to open its extra options - select details This opens the Tweet in it's own page Copy and paste the URL into your post or page and it's done - simple! For the blogger and normal user there are easy ways to customise the … [Read more...]
My websites have a 404 not found page which leaves a nice tidy list of pages posts and archives for WordPress and until now I thought that was enough. It's practical enough but this Ted Talks tells you about using the dreaded 404 as brand re-inforcement and turning the error into fun. Enjoy! Thanks to Jane my fantastic VA for bringing this to my attention. … [Read more...]
I went on a copy-writing course a couple years ago with Business Link presented by a marketeer called Nigel Temple. He gave some fantastic advice on how to improve your copy and I'm sure a lot of it I have forgotten. What has stayed with me was his words regarding reading. He said to read much more than you have ever done before, read everyday and switch between fiction and non-fiction, everything that you read is new information you are learning and taking on board. This has been great … [Read more...]