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Stuff

The general daily stuff that goes on at Navitas - or maybe just some passing thoughts!

WordSesh 2013

Looking to find out more about getting the most from your WordPress business, there are some great speakers here to choose from. Some are technical however there are a few with Marketing info on how to make money from your existing site. It's sure to be great. To see 24 hours of live broadcasting about WordPress you need to join WordSesh 2013 … [Read more...]

April SEO offer

It's that time again, we are re-launching our SEO offer. Would you like a clear guide as to how your website is performing? Do you need a clear vision to motivate you to achieve website goals? Ready to take your website to the next level... Try our Diagnostic SEO Report and 2 hours follow up work: Normally £120.00 NOW Only £80 WordPress users or agreed websites only... What you get: Full SEO website diagnostic report with analysis of website and comprehensive … [Read more...]

SEO Tip

Do you know why you complete the description in your SEO settings? This is a really important tag, it has two very big pulls. It needs to tell Google what the page is about to enable Google to present relevant content to the searcher. When the searcher gets the SERPS (Search Engine Results Page) to select from, a well written description is the factor that decides if a searcher should click on you or the site above or below you. Once upon a time we used to select the results … [Read more...]

SEO Special January 2013 Offer

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Would you like a clear guide as to how your website is performing?  Do you need a clear vision to motivate you to achieve website goals?  Ready to take your website to the next level... Try our Diagnostic SEO Report and 2 hours follow up work: Normally £120.00 NOW Only £80 WordPress users or agreed websites only... What you get: Full SEO website diagnostic report with analysis of website and comprehensive reporting Keyword ranking report Keyword ranking snapshot 2 hours … [Read more...]

Social Media Strategy

Every now and then somebody does something that makes you think "What a brilliant idea!". I was cooking tonight's meal with the TV on in the background and was blown away by the new Simply Health marketing campaign. Good ideas are always SIMPLE... Simply Health - the health insurance company advertised that if you like their Facebook Page, they will donate a £1.00 to Heart Research UK. My instant thoughts are that this campaign has it all: They are advertising prime time Brand Image … [Read more...]

Do you need a re-brand for your business?

I was having a chat with my graphic designer Sue Aperghis yesterday about a client who may or may not have needed a rebrand. We were discussing how sometimes clients don't realise the difference between a low cost re-brand and a full project re-brand. These will remain subjects for another day however what we did end up discussing wasn't the usual benefits of a re-brand. The typical reasons for deciding it's time for a change: You looked left behind by your competition - they seem to … [Read more...]

WordPress 3.4 has some great new features

Image of Tweet to embedded in WordPress

Today sees the release of new features in the new WordPress version 3.4 named "Green". Have a look below for my favorite. Embedded Tweets! How to Embed Tweets in your WordPress Posts and Pages Find the Tweet you want to share Click on the tweet to open its extra options - select details This opens the Tweet in it's own page Copy and paste the URL into your post or page and it's done - simple! For the blogger and normal user there are easy ways to customise the … [Read more...]

404 Page – Use it re-inforce your brand

My websites have a 404 not found page which leaves a nice tidy list of pages posts and archives for WordPress and until now I thought that was enough. It's practical enough but this Ted Talks tells you about using the dreaded 404 as brand re-inforcement and turning the error into fun. Enjoy! Thanks to Jane my fantastic VA for bringing this to my attention. … [Read more...]

Lots of websites in 2012

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Over the last few months I've been a bit quiet on my blog. Is it because I have been without anything to say - far from it? I have been busy with many different kinds of web builds and over the next few weeks I'll be doing some case study style blogs on why my clients came to me for a website, their reasons and what they hope to achieve by their "new" website. Two of the websites I have built have been WordPress re-creations of existing websites. If you have the enthusiasm to work social … [Read more...]

Reading is good for the Mind

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I went on a copy-writing course a couple years ago with Business Link presented by a marketeer called Nigel Temple. He gave some fantastic advice on how to improve your copy and I'm sure a lot of it I have forgotten. What has stayed with me was his words regarding reading. He said to read much more than you have ever done before, read everyday and switch between fiction and non-fiction, everything that you read is new information you are learning and taking on board. This has been great … [Read more...]