Search Engine Optimisation is an essential part of any live website for any company’s status on the internet. You want to make yourself known, but how do you go about it?
Search engines have a ranking system of all the websites known to them on the web, putting them in lists of the most authoritative to the underdogs. The way that it does this is by using an algorithm which reads many factors including clear-cut phrases and words describing your company, this gives Google the information it needs to know what your page is really about.
By doing this it will place your website into a sort of category list, putting the highest ranking pages first. The more visits you get on your website the better, it helps Google notice your popularity and pushes you up the list.
Many elements within your website can be adjusted to help the search engine and also visitors be sure that they are in the right place.
If you need help understanding what needs to be done to increase your websites page rank we have an SEO specialist who can work with you to achieve the required goals. SEO isn’t a single job in many cases and requires on going work and tracking to ensure the best result.