When it comes to web design, it’s easy to get caught up in the aesthetics and functionality of a website. We know we need our website to stand out from the competition and complete some online tasks but it’s much more important than just a work horse, a brochure and a logo.
Stay focussed on the bigger picture!
It’s important to keep in mind the bigger picture and the ultimate goal of a website – to attract and convert clients. A successful website is not just about having a visually appealing design or a user-friendly interface. It’s about understanding the target audience, their needs and behaviours, and using that information to create a website that effectively communicates your brand message and drives conversions.
So where do visitors come from?
Website visitors can come from various sources such as social media, search engines, referrals, or direct traffic.
Understanding where your traffic / visitor is coming from can help you tailor your website and marketing efforts to target those specific channels. But it’s not just about getting traffic, it’s about getting the right traffic that will convert to a client.
By understanding your target audience or working with a niche, you can create a website that speaks directly to your clients needs and pain points, making it more likely for them to convert into paying customers.
How do we convert those visitors to leads?
Converting visitors to leads is another crucial aspect of web design. A lead is someone who has shown interest in your products or services by providing their contact information.
This allows you to continue the conversation and nurture the lead into a potential sale. A well-designed website should have clear and prominent calls to action that encourage visitors to take the next step, whether it’s signing up for a newsletter, downloading a lead magnet or requesting a quote. All of this matters because a website is often the first point of contact for potential clients. It’s your digital storefront and can make or break a potential customer’s impression of your business.
A poorly designed website can lead to a negative perception of your brand and drive potential clients away. On the other hand, a well-designed website can build trust, establish credibility, and ultimately drive conversions.
In conclusion, the bigger picture in web design is crucial because it encompasses the entire journey of a potential client from discovery to conversion by understanding the target audience, optimising for conversions, and creating trust and credibility.
If you want to discuss how we can help you build the ideal website to turn your visitors to paying customers call us on 01869 278217 or contact us.