Every website has a goal – whether it’s to sell a product, generate leads, or share information.
Just having a website is not always enough to achieve these goals. You need to guide your visitors towards taking action when they get to the end of your web page and a call to action (CTA) is a powerful tool to achieve this.
A CTA is a prompt that encourages your website visitor to take a specific action, such as calling you, emailing you, or downloading a lead magnet in return for an email address.
Without a CTA, your website becomes a passive brochure, with users browsing and leaving without taking any action.
A CTA acts as a guide, directing your users towards the next step in their journey with your business. It serves as a prompt that encourages them to take the desired action, whether it’s to contact you, sign up for your newsletter, or make a purchase. By making the next steps clear and easy for your users, you increase the chances of converting them into customers.
The placement, wording and design of your CTA is hugely important. It should be prominently displayed on your page and stand out from the rest of your content. A bright button with a clear and concise message is often an effective way to catch the user’s attention and prompt them to take action. Be sure you don’t have conflicting actions on a page, try to stick to just one CTA. Here is a standout simple CTA.
Another important factor in the success of your CTA is the user journey. This is the process of guiding your users from an initial point of entry on your website to the desired action. The user journey should be clear and straightforward, with each step logically leading to the next. For example, if your goal is for users to make a purchase, the user journey could be from browsing products, adding them to a cart, and then completing the checkout process. A well-designed user journey can significantly improve the effectiveness of your CTA.
Don’t let your website be just a passive brochure – use a strong CTA to guide your users towards taking action and driving results for your business. Here is the CTA from our home page. A clear call to contact us but also to look at the portfolio as we are at the start of the user journey.
If you know you need to add an effective call to action to any of your pages but you don’t know where to start, call Lorraine on 01869 278217 or email me and we can work out the best way and places to add them to your website.