A blog in its simplest terms is a mash up of the words Web and Log, meaning a log or journal you keep on the world wide web. It’s used for discussing topics and sharing information, giving the opportunity for them to come in the style of informal and formal. They are time based categorised articles that go onto your website, meaning that you can create a blog post and set it to publish in advance rather than (like a page) have it go out immediately.
They give you a great opportunity to communicate with your clients and customers through the use of comments that can be made on each post and through the information that you relay out to your awaiting associates.
A business blog always has to be professional and clean, if you have a forum make a social corner in there. You don’t want your business to look bad to potential clients or customers by showing them the social, less formal side of your company. Business blogs are a great way to promote:
- What your company does
- What your company has done in the past
- What you plan on doing with your company for the future
- Your range of services
- New or current products
- Any upcoming events or offers
It keeps your customers up to date and happy with the running of your business, a business that lets its clients stay in the know is streamline and approachable as well as reliable.
At Navitas we have many different blog posts, in the example below I have included our Portfolio of recent websites Navitas Design has completed. We like to share our work with our customers so they know what they’re buying into and a brief description of how the website came to be and what our client offers.
The promotional use of blogs essentially shows off more of your product and reels customers in. As well as this having a promotional blog gives businesses the opportunity to associate with other businesses and promote them as well, all round making money for the both of them by mentioning the other company in their post.
Thankfully there are many websites and services that allow you to host blogs by yourself with little or no experience. At Navitas we do set up blogs for our customers via WordPress.