In short yes, it can help increase conversions, trust and there can be SEO benefits.
Frequently Asked Questions (FAQs) have become a common feature on many websites, and for good reason. They can be a valuable tool for both website visitors and the businesses owners themselves.
What are the benefits of having FAQ’s on my website?
So are there any benefits of having an FAQ section on your website and if so, can they potentially improve your SEO efforts.
FAQ sections provide a convenient way for website visitors to find answers to common questions about your business, products, or services. They can save visitors time and frustration by providing easily accessible information, making it more likely for them to stay on your website and potentially make a purchase.
Do you keep getting asked the same questions?
Do you get lots of calls or emails asking the same questions? Even though you may have covered those questions already on the page not everyone will be reading the detail. By addressing common concerns or inquiries, FAQs can help build trust and credibility with your audience.
It’s also good to make answering questions easy, as not everyone will pick up the phone or email to ask a question. It may help your overall conversions as well as saving you time.
What about SEO benefits?
From an SEO perspective, FAQs can also be beneficial. When written with relevant keywords and phrases, they can help improve your website’s search engine ranking for those terms. Additionally, FAQs can help generate more targeted traffic to your website as they attract visitors who are specifically looking for answers to their questions.
This targeted traffic is more likely to convert into customers, as they are already interested in your products or services. It is also worth mentioning the potential for featured snippets on search engine results pages (SERPS).
Google often displays a featured snippet at the top of the SERPS, also known as “position zero”, when someone searches for a question. If you have a well-written FAQ section that tackles commonly asked questions, you may have a higher chance of being featured in this spot, which can greatly increase your website’s visibility and drive more traffic.
You can consolidate all the information in a single FAQ page, making it easier for visitors to find what they are looking for or you can summarise questions on specific pages that are relevant to a product or service.
Adding an FAQ section to your website can have lots of benefits for both your visitors and your SEO efforts. It provides a convenient way for visitors to find answers, saves you time, helps build trust and credibility, and can potentially improve your website’s search engine ranking and visibility. It’s definitely worth considering adding FAQ’s next time you review your website content.