Your website is usually the first point of contact for potential customers or the place they come to check out your services. This makes it a pivitol tool for your business.
As technology and design trends evolve, your website may start to feel outdated and in need of a facelift.
Here are some signs that your website needs a fresh new look.
Outdated Design
It’s not unusual for your website to have started out with a clear user journey and clean design but over time you’ve added pages, section, text and suddenly it doesn’t look like the modern well oiled machine you started with. Maybe what was once beautiful now just looks a bit old and tired. Consider revamping your website with a modern, clean design and easy navigation to improve user experience.
Mobile Responsiveness
If your website isn’t mobile responsive you need to address this, it’s not good for your user and it’s not good for Google.
Outdated Content
In addition to the design, the content on your website also needs to stay fresh and relevant. If your website still has outdated information or blog posts, it can reflect poorly on your business and decrease your credibility. Regularly updating your website with new and valuable content can keep visitors engaged and improve search engine rankings. Go back through your pages and make notes of pages are posts that are no longer relevant or are incorrect. If you delete pages remember that you need to create a 301 redirect so your user is redirected to a relevant page.
Your website is an essential part of your brand’s identity, and it should accurately reflect your branding and messaging. If your website is not aligned with your brand’s visual aesthetic or has inconsistent messaging, it can be confusing for visitors and diminish your brand’s credibility.
A new design can help align your website with your overall brand strategy and improve brand recognition. A website makeover can be a time-consuming and costly undertaking, but it is a necessary investment for the success of your business. When considering a redesign, be sure to enlist the help of a professional web designer to ensure your website is visually appealing, user-friendly, and optimised for search engines.
A fresh and modern website can leave a lasting impression on potential customers and help drive business growth. Call or email Lorraine on 07711 168167 to see how we can help you with a new website.