In a digital world, a strong online presence is crucial for any business who needs to bring in clients from the web, especially local ones. Google My Business is a powerful tool that can help local businesses gain visibility and attract new customers. It allows you to manage your business’s online presence across Google, including search and maps. However, many businesses are not utilising this tool to its full potential.
With the majority of consumers turning to the internet to find information about local products and services, it is essential that local businesses effectively leverage online platforms to connect with their target audience. Most businesses understands that a website is essential for that strategy but often overlook the power in boosting visibility and driving customer engagement through Google My Business.
Google My Business is a free tool provided by Google. It allows local businesses to create and manage their online presence across various Google platforms, including Google Search and Google Maps. By optimising and continually working on their Google My Business profile, local businesses can significantly enhance their online visibility and attract more customers.
When potential customers search for a specific product or service in their local area, Google often displays a prominent “Local Pack” featuring relevant businesses. This Local Pack is given significant prominence on the search results page, making it a prime spot for businesses to be showcased. By having an optimised Google My Business profile, local businesses have a higher chance of being featured in this prominent position, increasing their visibility and driving more traffic to their website or physical location.
Google My Business is much more than just a map. It provides businesses with a dedicated space to showcase essential information such as contact details, opening hours, customer reviews, and even photographs. This wealth of information allows potential customers to make informed decisions about whether to engage with a particular business. It not only helps build credibility and trust but also serves as a valuable resource for customers to learn more about the products, services, and overall experience offered by a local business.
Do you want to get a stronger Google My Business presence? We can set up your profile for you or watch our blog for more practical lessons on how to improve your listing.