You may have heard the term “toxic backlinks” thrown around in discussions about search engine optimisation (SEO).
What exactly are toxic backlinks?
Toxic backlinks are links from websites that are considered spammy or low-quality by search engines, such as Google. These links can harm your website’s ranking and credibility, as search engines may view them as a manipulation tactic to boost your site’s authority.
How do you identify toxic backlinks?
One way is to use tools like Google Search Console or SEMrush to analyse your backlink profile. Look for links from irrelevant or low-quality websites, links with anchor text that doesn’t match your content, or links from websites that have been penalised by search engines. If you have identified toxic backlinks to your website, it’s important to take action to remove them.
You can reach out to the website owners and request for the links to be removed, or use the Google Disavow Tool to disavow the links. This will signal to search engines that you do not want these links to be taken into consideration when ranking your website.
Toxic backlinks can harm your website’s SEO efforts and it’s important to regularly monitor and remove them. Focus on building high-quality, relevant backlinks from reputable websites to improve your website’s authority and ranking. Remember, quality over quantity when it comes to backlinks.
If you would like us to check this for you please contact us or call 01869 278217.