Your brand should shine through in every part of your business. You choose your company name carefully as it will reflect your image as a company. You spend time ensuring that your business cards reflect your product. Every time you meet a client you take care to ensure you’re dressed appropriately. You may have done research on what your company colours say about your business.
When you meet someone who is interested in your business after meeting you there is a pretty good chance they are going to try to do two things. The first is type your name and company to the search engine to find your site. The second is visit that website.
You need to be visible. Do you Google your company every now and then to see how you are appearing in the search engine? You really should so that you can check the right things are coming out.
Are your SEO settings looking good, check for typos in the information that Google is displaying?
Your website may be the first impression a person has of you. You’re not standing there with a warm smile and a confident pitch. Your website needs tell that visitor everything about you, your company and your product. Can that really happen if all websites are vanilla? I don’t think so.
What about the scenario above, you met a potential client and you blew them away with your knowledge, your professionalism and then they visit your website. Does the website reflect the person they met, the way you spoke.
There are different ways that you can promote your brand on a website but used together they reinforce everything your company stands for. You can go for great graphic design, your portfolio, relevant content or your smile and pitch live on the screen. Remember that your web designer spends a lot of time online and hears from those who have had bad websites in the past. They will be able to help you avoid those making those mistakes with their experience.
Working with a group of experts gives you even more power. Bring together your Web Designer, Graphic Designer, Content writer and Social Media Strategist and your web site will be a force to be reckoned with. Quite often these people are selling their services in competition when they should really be pulling together as the same team.
If you need a website that works call us on 01869 278217 or contact us by email [email protected] and we can work with local experts to bring you a winning web site.