Do you know why you complete the description in your SEO settings?
This is a really important tag, it has two very big pulls.
- It needs to tell Google what the page is about to enable Google to present relevant content to the searcher.
- When the searcher gets the SERPS (Search Engine Results Page) to select from, a well written description is the factor that decides if a searcher should click on you or the site above or below you.
Once upon a time we used to select the results from the top first, that isn’t true anymore, people read now because we are so often taken to a page that isn’t relevant by bad SEO. We have learned that!
People who have re-written their meta description to be attractive to the reader WILL see an increase on average of 33% on their click through.
What are you waiting for… try it today!
If you would like to use our SEO reporting tool as a start to your own campaign we can provide you with information and guides as to what areas need to be targeted first and we can also work with you to get you started. The stand alone report is £99.00 and can be ordered here.